Off Market

Pacific Union launches Private View: the ultimate online real estate marketplace

Pacific Union International, the No. 1 independent brokerage in California, has announced the launch of Private View TM, the industry’s first online marketplace designed for both buyers and sellers to privately view exclusively-signed listings before they are widely marketed to the public. The platform launched in Southern California on May 24, 2018, and will go live in Northern California this summer. The homes on Private View are not found on the MLS, Redfin or Zillow.
“With Private View, Pacific Union is building a revolutionary way for both the public and real estate professionals to view new listings long before they appear on the mainstream public listing services,” Pacific Union International CEO Mark A. McLaughlin says. “In essence, this creates a futures market for new listings, and with Pacific Union’s substantial market share in our respective markets.  It gives our real estate professionals and their clients a powerful edge.”
Unlike other platforms featuring unlisted properties for sale, Private View is open to the public simply by registering with the site. Buyers and sellers with accounts can search homes for sale by neighborhood and price and then engage directly with the Pacific Union real estate professional who has secured the listing for further details and to arrange a private showing.
Private View is also inclusive of real estate professionals at other brokerages, allowing them to register to view listings for sale and for their clients to register directly and indicate that they are represented by the cooperating broker.
“The idea of Private View evolved from our approach and the success we are having with pre-marketing our listings coming soon to the market,” says Nick Segal, President of  Pacific Union International in Southern California. “As a company we’re dedicated to creating a go-to market strategy that is unparalleled in the industry, and the creation of our own marketplace that’s not only accessible to the brokerage community but to the public too, certainly sets us apart.”
“The benefit of Private View to buyers is obvious as they can be first to see inventory prior to being on the open market,” says Pacific Union real estate professional Payton Stiewe. “As for sellers, it’s even more brilliant as it allows me and my colleagues in the Bay Area to reach targeted buyers with our properties for sale in a meaningful way, well in advance of being on the MLS or appearing on Zillow and without the ‘days on the market’ accruing. Further, many buyers will pay a premium to purchase a home in a less competitive market than when while a home is listed widely.”
“Thirty percent of the deals in our markets are already selling off market and Private View creates the most authentic environment to feature such listings prior to being available through the MLS and other listing portals,” adds John Hathorn of the Pence Hathorn Silver team at Pacific Union in Los Angeles. “New inventory is the hottest commodity in real estate and Private View creates a marketplace that will greatly benefit both buyers and sellers.”
To join Private View, buyers, sellers and real estate professionals in Southern California may visit pacificunionla.com/privateview.
Inman: Pacific Union International launches new online portal